Why site developers insist in forcing us the language of the country where we are?!

Lately I noticed that the sites started to ignore the configuration in our browsers that inform which language we prefer.

They started to enforce the language related with the ip address and correspondent country…

In a modern society with so many people traveling it does not seem logic being constantly forced to change things in order to read the information, or force people to use languages that are not their native ones.

I started quitting to read some and replace them by others that do not do that auto change.

Here is an example:

(check the selected language in the bottom right, regardless this I have configured on my browser the English language also… )

Google forcing German